AOPEN has announced the opening of the Retail Evolution Lab in its head office in Europe to support retailers in finding the right digital media strategy. Today’s consumers have the internet wired into their psyche, expecting a seamless, omnichannel, bricks-and-clicks experience, the Retail Evolution Lab helps retailers stay ahead of the curve. It features advanced technology: from interactive digital signage to capturing data and analysis.
Retail sales are currently enjoying the highest growth in ten years according to Eurostat. And “start-stop” shoppers are strongly on the rise according to IDC Retail Insights, these are consumers who typically hop among several channels and touch points before making a purchase. These Omnichannel shoppers spend up to 3.5 times more than their single-channel counterparts.
“The shopping experience is the biggest opportunity to compete with online retailing,” says Gabriëlle Offringa, Marketing Manager for AOPEN Europe. “It’s about creating an experience, so the shopper stays loyal to the brand. We can talk about how digital technologies can help retailers, but seeing is believing. The Retail Evolution Lab has been a unique opportunity for retailers to find inspiration, it enables retailers to go back to their own stores and creatively modernise own ideas to take advantage of the innovations available to them.”