• Thursday , 21 October 2021

Boxlight Announces Acquisition of Interactive Concepts, Leading Distributor of Interactive Technologies in Belgium Extends growth strategy in Western Europe


Boxlight Corporation, a leading provider of interactive touchscreens, software and digital signage solutions, today announced it has acquired Interactive Concepts, a leader in distributed AV and IT solutions to the Belgium market.

Headquartered in the Belgium, Interactive Concepts is a value-added distributor of AV and IT products with a loyal customer base. Within the last four years, CEO Karel Callens has taken Boxlight’s Clevertouch interactive screen brand to number two within the region with rapid growth plans in place to be the number one provider.


Boxlight President, Mark Starkey comments, “The acquisition of Interactive Concepts represents an exciting opportunity to expand the footprint of the Clevertouch brand and further extend our distribution network across Western Europe where we’re trading tremendously well. We have seen a 25% year-on-year revenue growth across Benelux (Belgium, Netherlands, Luxembourg), a region that accounts for nearly 6% of the European population. Karel Callens will join Boxlight under the Clevertouch and Sahara Presentation Systems Europe brand and will continue to drive sales in Belgium and Luxembourg, cementing and building on the phenomenal growth we’ve seen over the last several years”.

“Interactive Concepts has been built on distributing leading products, including the range of solutions provided by Clevertouch. We are proud to be the flagship partner of Clevertouch in Belgium and Luxembourg,” comments Karel Callens, CEO of Interactive Concepts. “This acquisition is a natural fit into Boxlight’s Sahara Presentation Systems Europe brand and will enable us as a team to drive accelerated sales growth into Education, where we already have a strong presence, and build on our enterprise plans. By joining the Sahara Presentation Systems Europe team, the current Interactive Concept partners and end user customers will enjoy direct contact with the Clevertouch team and help to influence the new generation of Clevertouch products. We’re committed to providing the same great service and products to all our partners”.

Michael Pope, Chairman and CEO at Boxlight added, “I am pleased to extend a warm welcome to Karel, and I look forward to adding his talents to our sales leadership in the EMEA region. The acquisition of our key distributor in Belgium and Luxembourg was strategic in nature, providing Boxlight greater control over messaging and adoption of our Clevertouch solutions, stronger relationships with our reseller partners and end users, significantly improved profit margins, and a renewed commitment from Karel and his team to Boxlight’s success in the territory. We have renamed Interactive Concepts to Sahara Presentation Systems Europe BV and will continue to operate our distribution business in Europe under the Sahara brand.”

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