Christie announced upcoming demonstrations of what, the company says, is the world’s most advanced laser projection architecture and Dolby 3D. Earmarked for mass production in early 2015, Christie will show how 3D light levels, image uniformity, viewing comfort, and a sense of immersion can be vastly improved, especially when combined with advanced separation technology like Dolby 3D, versus conventional 3D systems found in cinemas around the world today.
“Recent declines in domestic 3D movie attendance are a sign that the novelty is wearing off, with audiences less willing to pay a premium for what is all too often a mediocre experience. The lacklustre quality of this experience results from a number of technical limitations with current 3D system architectures, the most serious one being restricted light levels that amount to only 10-30 percent of those levels achieved for 2D presentations,” said Don Shaw, senior director, Product Management, Christie Entertainment Solutions. “Simply put, the movies are too dark, leaving audiences struggling to discern critical details that make up the image in front of them.”
“Christie’s latest laser projection technology, using 6 specific primary colours rather than filtered or polarised broad-spectrum white light, brings dramatically improved 3D efficiency to projection systems, regardless of the size of screen in premium movie theatres,” added Shaw. “We believe that this is the future of 3D cinema projection, that it is right around the corner, and that it will be a key element in boosting 3D box office revenues around the world.”
Consistent with efforts so far in developing 3-Primary (3P) laser projectors, which Christie sees filling important needs in several, non-cinema industries, Christie laser projectors will provide industry-leading brightness (up to 72,000 lumens per projector head), wider colour gamut capabilities, higher contrast, and dramatically reduced maintenance requirements, resulting in a better experience for all applications. As part of its largest research and development programme ever, Christie will continue to develop superior 6P and 3P laser projection solutions for all of its global customers.