Debenhams’ flagship Oxford Street store has been redesigned around innovative digital media solutions that will transform the shopping experience. The technology was provided and installed by AVM Impact.The new technology includes two nine screen video walls positioned at the main entrances from Vere Street and Marylebone Lane – creating an impressive visual array
On the ground floor feature area is a cluster of 65” and 46” ceiling suspended displays, enhancing the impact of this focal point. Five beauty brands within the cosmetics hall have also seen a facelift with pillar mounted 46” screens which will reinforce brand presence and inspire the customer journey with digital content that can be viewed and updated remotely.
Andrew Nelson, Retail Director at AVM Impact said “ “Debenhams is one of three retailers that AVM Impact is working with on Oxford Street, the UK’s most prominent retail location. It’s clear to see the increasing trend from retailers wanting to invest in digital technology, enabling them to better inform, engage and influence consumers in their buying decisions. The digital transformation of retail is moving at an incredible pace and we’re excited to be at the heart of it.”