• Thursday , 21 October 2021

Diamonds are forever

Diamond Lamps is upping the ante in the Christmas present stakes, awarding a diamond necklace to a lucky customer as the top prize in Just Lamps’ annual Advent draw. The rocks could go to any customer buying a Diamond Lamps in the run up to the 23rd December draw and  selected by a random number generator from a list of customer order numbers.

The £700 diamond necklace tops the list of draw prizes and is a continuation of a current diamond jewellery-themed PR and advertising campaign from Diamond Lamps with the slogan ‘Treat your projector to a Diamond’. The end-user campaign is designed to feed enquiries back to Diamond Lamps’ resellers and has been focused on the education market pre-BETT.

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