• Saturday , 31 July 2021

disguise becomes official partner for Illuminarium Experiences, redefining immersive entertainment

disguise has been selected among the best-in-class technology partners for Illuminarium Experiences, a first-of-its-kind immersive entertainment initiative transporting you to the wildest corners of the world, from one location. The first venue opening on 1st July 2021 in Atlanta will take visitors around the African Safari on a multi-sensory journey brought to life with the help of cutting-edge technology, including the latest disguise hardware.

Illuminarium’s immersive venues will transport millions to places they can only dream of by placing them “inside” another world with techniques used in traditional motion picture production and virtual reality. Visitors can experience real-world, filmed content (like a safari) and authentic, re-created worlds in an immersive environment.

Illuminarium has chosen disguise to provide unparalleled media playback systems and video server technology – pushing breathtaking 4K content on one of the largest LED canvases in the world.

20 disguise vx 4 media servers and 12 rx rendering nodes will power real-time generated cinematic scenes at a 240-degree native field of view (versus the average 210-degree human field of view), surrounding visitors in a sensory space of sight, sound and scale unlike any other.

Created by CEO and entrepreneur Alan Greenberg, Radical Media and Rockwell Group, and operated by Legends, Illuminarium’s debuting venue in Atlanta welcomes visitors to WILD: A Safari Experience, showcasing the beauty and splendor of Africa’s most exotic animals in their natural habitats.

The Atlanta venue will form part of a series of venues, or, rather, Illuminariums. All are reprogrammable, immersive theatres that provide access to the most amazing, but typically out-of-reach, places, people and experiences to make our planet a more inspired, more empathetic and more connected place. 

“Illuminarium are completely reinventing the game in immersive real-time entertainment and we are truly honoured to play a part in it. Our vx and rx machines have been engineered to power photorealistic real-time graphics of the highest quality on the largest canvases and our partnership with Illuminarium can perfectly show off these capabilities. We cannot wait to see them take the world by storm!” says Tom Rockhill, disguise Chief Commercial Officer.

Following Atlanta, Illuminarium will open in Las Vegas at AREA 15 in January 2022 followed by Miami, at Mana in the Wynwood Arts District, in fall 2022. Other North American locations under consideration are New York City, Chicago, Toronto, Montreal, Los Angeles and Austin.

 

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