European Sign Expo, the dedicated signage event co-located with FESPA 2013 at ExCeL London from 25-27 June 2013, unveils details of its education programme for users and designers of visual communication and digital signage installations. Topics covered will include social media convergence, design, content and considerations for end-users, retailers, resellers, as well as sign-makers looking to adopt digital-out-of-home (DOOH) technology.
The European Sign Expo educational programme will take place in two conference theatres on the exhibition floor.
In the Screenmedia Theatre, the Digital Sign Design sessions will look at examples of successful content development, with speakers including BSkyB producer Hugh Westbrook, who will consider the issue of re-purposing content originally produced for other platforms (such as television) as well as considerations for location. Increasing integration of screenmedia with mobile, social and online will be covered in-depth in the Converging Channels theme.
The Signs, Spaces and Structures stream will explore digital screen technology within natural and built environments; Damian Cox, CEO of Wildstone, will present some recent digital outdoor projects such as The Chiswick Towers and how to develop a good fit with surroundings. Beaver Group will speak about digital signage contributing to the experience of an environment with case studies including BUPA and the Royal Institute of British Architects.
In addition to the Screenmedia Theatre, the dedicated Sign Forum will run free educational sessions on topics central to the sign industry. Attendance to the exhibition is free for visitors who register online at www.europeansignexpo.com in advance (or £55 on the day).