Computers Unlimited one of the pioneers of technology distribution, specialising in products and accessories for Apple, the digital home and creative professionals is the latest acquisition by Exertis. Computers Unlimited supplies a wide range of third party branded software, IT hardware and consumer electronics products to over 2,000 partners throughout the UK and Continental Europe. The business employs 200 people and operates from offices in London, Paris and Barcelona.
Exertis believes that the Computers Unlimited business model aligns well with its commercial structure and is an excellent strategic fit, bringing new product categories and specialisms to the Exertis portfolio. Computers Unlimited products are sourced from more than 70 leading manufacturers, including Adobe, Epson, Griffin, Incipio, LocknCharge, Microsoft, Nemetschek, Parrot, Sonos, Wacom, and Western Digital.
The customer bases of the two businesses are highly complementary. Leveraging the expanded market coverage and enhanced product portfolio is expected to provide synergy opportunities in the UK and Europe, and strengthen the platform for further growth.
Niall Ennis, Group Managing Director of Exertis, said: “We are excited at the prospect of extending the reach of Computers Unlimited to the multiple retail channels that Exertis supports both in the UK and in France. This acquisition also extends the Exertis footprint into the Spanish retail sector, where Computers Unlimited has a growing presence. Likewise, we see significant opportunities to expand the reach of the brands currently working with Computers Unlimited into the Exertis operations in the Nordics and the Middle East.”
Ennis confirmed that Computers Unlimited will continue operating under its own distinct brand identity.