The American University of Kuwait is a renowned institution and are leaders in liberal arts education. In summer 2021, the university set out to generate leads for new admissions for their upcoming academic year without any human intervention at a public space, considering the pandemic.
The Exclusive Distributor of HYPERVSN in Kuwait, All’n All, worked closely with the American University to provide the perfect solution. HYPERVSN’s Holographic Human, an innovative solution to display 3D life-size human holographic visuals, was the obvious choice.
HYPERVSN’s Holographic Human was installed at a prime location in Avenues Mall, the largest mall in Kuwait with an average footfall of over 600,000 per week (post-pandemic estimates). The 3D content showcased key information about the American University of Kuwait, from their mascot to credentials and admission information.
The American University of Kuwait were pleased with the campaign results, and they are already discussing further projects. The QR enabled installation provided real-time analytics and wowed the audience with the first Holographic Human in Kuwait. The campaign exceeded expectations with a 3% CTR per day and engagement at over 40%.
“The HYPERVSN Holographic Human provided by All ‘n All was one of our most successful projects this year. Not only did this innovative tool attract many new students, but we were also able to use the analytic features to measure conversion.” Maher Dabbouseh, Director Office of Admissions, American University of Kuwait