• Thursday , 21 October 2021

Handy AV refreshes brand

Handy AV has continually evolved their service offering over the past two decades, from delivering digital signage and interactive screens for the education sector, through to creating in-store video walls with remotely managed content for global luxury brands.

This year, Handy AV has continued to evolve, launching their solutions for digitally-enabled workspaces for fast-growing industry leaders.

 

To mark 2020, which has been a milestone in Handy AV’s journey, welcoming new clients and diverse projects, the brand has received a modern makeover reflecting the new creative-led technology direction the company now provides. The tagline, ‘Inspiration meets Technology’ highlights Handy AV’s full-service offering, combining inspirational ideas with the latest technology solutions. The new logo design includes subtle up and down arrows, which represents digital commands, alluding to the new digital approach, and also the letters A and V, referencing the heritage of the Handy AV brand.

Owner of Handy AV, Aubrey Wright says; “We decided to remove the ‘screen’ visual elements from Handy AV’s brand as we do so much more than just screens. We provide full, end-to-end solutions for real business challenges, which I hope the new brand identity will reflect. The new visual identity is a welcome evolution of our legacy brand.”

The Handy AV rebrand encompasses the visual identity, digital presence and a new website which focuses on their core areas of business, Work (workplaces and office space), Shop (retail and public places) and Learn (education environments).

CTO of Handy AV, Ben Oram says; “The refreshed visual identity reflects our shift towards our new business services model, providing not only end-solutions but consultancy and project development to build the most suitable and sustainable solution, whatever the challenge brought to us. The new positioning will allow us to grow with confidence and represent our services more succinctly and effectively.”

 

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