KFC is making upgrading from printed to digital menu boards in 400 stores throughout the UK over the next five months, taking the total in the UK to over 800 stores. The project has been awarded to the Pioneer Group, who will be completing eight stores a night with combinations of 32” – 47” LG displays to meet with the exact requirements of each outlet.
Working alongside the shop fitting team, Pioneer Group has already conducted site visits for each store to determine which of the LG configurations will best fit the space available and ensure power and data and requirements are met ahead of time. Internally, Telentice software is being used supported and scheduled by a Maler server with content provided by ITG.
Each location will feature five displays above the counter configured from 32”, 42” or 47” LG professional displays. These all feature LG’s proprietary In Plane Switching (IPS) panel technology with LED backlights which guarantees high brightness. The ultra-wide viewing angle of 178 degrees ensures that the clarity and colour reproduction from any viewing position.
Brad Scheiner, Head of IT at KFC UK & Ireland said: “These installations will see KFC become one of the first QSR companies to be fully digital across the entire estate in the UK and Ireland. This will allow more flexibility to display the menu choices, which span breakfast, lunch and dinner, as well as allow us to refresh content in line with real time market information and to run new promotions instantly. The longer term plan is to eliminate all print costs and take digital communications to the next level.”
Paul Childerhouse, Group Director of Pioneer Group, explained: “We have been working with KFC for the last four years during which time we’ve transitioned 360 stores to the digital menu solution. Now we’re on an ambitious mission to repeat this and increase it by a third in a fifth of the time! Everything is going well so far and we are on track to have the roll out completed by August.”
Pioneer Group will be installing new digital menu boards for KFC at a rate of eight stores a night.