• Thursday , 21 October 2021

Midwich leads Sennheiser channel changes

A new marketing structure from Sennheiser provides an opportunity for resellers to become verified outlets for the company’s quality audio products.
A new marketing structure from Sennheiser provides an opportunity for resellers to become verified outlets for the company’s quality audio products.

AV distributor Midwich helps its resellers become members of the Sennheiser Professional Audio Sales Organisation, a selection process that ensures the end user receives their products from a designated authorised Sennheiser Professional Audio Partner.

RW Salt, the specialist audio division at Midwich, offer full pre and post-sale support for Sennhesier. Alison Charters, Audio Product manager at Midwich, said: “Sennheiser are a highly respected, quality brand in the world of audio and it is fitting that their channel to market represents their diligence and professionalism. As always, we are happy to support Sennheiser and look forward to assisting our resellers attain their Sennheiser partner status.”

Ken Morrison, Divisional Sales Manager at Sennheiser, commented: “The need to work closely with professional and supportive partners throughout the professional audio trade is absolutely paramount for Sennheiser, and with this in mind, a distribution partnership with Midwich is an ideal match. We are delighted to move forward with Midwich in this way, and look forward to working ever more closely with them as well as their resellers.”

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