MultiTouch Ltd has launched MultiTaction Codice, its latest development for the company’s MultiTaction displays. Codice is a personalised 2D barcode allowing users of interactive displays to send content directly to their email addresses just by presenting their personal Codice marker. Interactive displays read the 2D barcode to present, send and receive information, resulting in a highly personalised digital signage experience. The uniqueness of Codice markers is controlled by MultiTouch DRM Server that guarantees that the same code is never in use by more than one person. MultiTouch DRM Server has a capacity for over 4 billion unique codes.
Codice is based on MultiTouch’s proprietary Enriched Reality technology. The barcode can be printed on any object such as mobile phones, tickets, loyalty cards or visitor badges. They can even be printed at home and used with any Codice-enabled interactive display. By briefly presenting the Codice marker to the display, the content shown is automatically sent to the email address assigned to that specific marker. This transaction is also recorded so the content owner has a real-time view of their clients’ interests.
“MultiTaction Codice turns digital signage bi-directional,” comments Timo Korpela, general manager of MultiTouch Americas. “Codice users decide which content is interesting to them and in turn the information is also available to the content owner. Codice markers can also be used to identify the user and present personal or exclusive content which is especially useful if you are a loyalty program member or a season ticket holder. Corporate visitors can even have Codice markers printed on the backs of their visitor badges.”
The content owners plug into MultiTaction Codice service by purchasing Codice licenses that are added to their existing CRM or loyalty program. Whenever a MultiTaction interactive display detects a Codice marker, the Codice application does an SQL query to the client CRM system and retrieves an email address or other personal information for the Codice marker shown. MultiTouch also offers an entry level system that comes free of charge with MultiTaction displays.