BrightSign has announced its new software platform that makes it easier to utilise HTML5 content in digital signage applications. The new platform software is integral to BrightSign’s powerful HTML Rendering Engine resident on the company’s latest portfolio of digital signage media players. HTML5-authored content takes advantage of touch interactivity, including the ability to tap, swipe and pinch. The ability of the viewer to self-navigate signage content ensures a highly personalised experience, creating a vital touch-point between proprietor and customer.
BrightSign has announced its new software platform that makes it easier to utilise HTML5 content in digital signage applications.
HTML5 delivers extremely rich experiences for applications such as the “endless aisle” in retail, powerful way finder solutions and real-time social media applications
“One great benefit of our purpose-built digital signage media players is that we can deliver updates to the player software (also referred to as platform software or firmware) adding important capabilities without any disruption to the hardware itself,” said Jeff Hastings, BrightSign’s CEO. “In this case, we’re seeing a massive influx of rich content, and digital signage installations need a rendering engine capable of processing all of that content in real-time. We developed this new software to bring greater efficiency to our BrightSign players, and to ensure that even the most sophisticated content can be processed with ease.”