Diamond Lamps has developed a suite of new web tools and resources for its channel partners. These are available from a completely redesigned web site – www.diamondlamps.net. The new site has been designed to help channel partners educate projector users about the choices available in replacement projector lamps, and the full benefits of buying Diamond Lamps. The new web site gives resellers the information and educational materials they need to explain and sell Diamond Lamps. The web site also offers a quick and simple tool to track the availability and specification of the Diamond Lamp for any projector model, and a facility to enable projector buyers to contact Diamond Lamps resellers. New educational resources for Diamond Lamps’ partners to use in presentations to their customers include videos, white papers and endorsements from Diamond Lamps’ manufacturing partners. Diamond Lamps’ sales and marketing director Andy Read explains the rationale behind the new site:
“The Diamond Lamps business has grown astonishingly quickly, as more companies and organisations have grown to understand the Diamond Lamps’ advantage – safe, reliable and genuine lamps at a competitive price. We recognise the importance of giving our channel partners a hassle-free buying experience and access to resources that enable them to make the most of the opportunity that Diamond Lamps creates.”
As a measure of the international interest in Diamond Lamps, the new web site is available in seven languages. Resellers and their customers are invited to visit the new site at www.diamondlamps.net. Visitors to the site will see that Diamond Lamps has taken the opportunity to refresh the company’s corporate identity. The new logo will appear on everything from promotional materials to packaging – the guarantee of a genuine replacement projector lamp.