Philips Professional Display Solutions has announced the appointment of highly experienced digital signage and DooH marketing specialist, Mireia Busquets, as the new Marketing Manager for Iberia. Mireia has worked in the AV industry for more than a decade – including overseeing some significant projects with footballing giants Real Madrid and FC Barcelona and is the latest significant capture for the company, joining Luis Miguel Batuecas, the new Sales Manager for the region, as it continues to further strengthen its European teams.
Covering Spain, Portugal, Andorra and Gibraltar, Iberia has been a significant growth market for Philips PDS in recent times, with the company’s ever-growing portfolio of market leading display products and solutions continuing to capture the hearts and minds of customers – including hospitality, education, retail, corporate and more.
Hero products leading the charge in the region include – but are certainly not limited to – the company’s highly coveted MediaSuite hospitality TV range, its new interactive C- and T-Lines designed specifically for corporate and education respectively and, most recently, the ground-breaking queue management safe signage solution, PeopleCount – Philips Professional Display Solutions’ direct response to the challenges faced by Covid-19.
Based in Barcelona, and reporting to Ron Cottaar, Marketing Director B2B for EMEA and Cesar Sanz, Sales Director for Iberia, Busquets’ main responsibilities will include communicating the company’s range of new and existing solutions to the AV market (including integrators, distributors, designer, end customers and the media), conceiving and executing new innovative and impactful marketing campaigns (including events) and supporting regional sales managers.
Ron Cottaar hailed Mireia’s vast experience and “incredible” creative vison, describing her as a “major asset” to the team and company: “I’m delighted to welcome Mireia to Philips Professional Display Solutions,” said Cottaar. “She brings to the role a wealth of proven experience and success, making her the perfect candidate at such an important and exciting time for the company.”
Mireia, who is currently preparing campaigns for a new wave of product lines, including the Philips T-Line for education and C-Line for Corporate interactive touch displays, added: “I’m truly humbled to have joined the teams here during such an exciting time in the company’s history. Philips Professional Display Solutions has become a hugely important and disruptive force in the AV market, priding itself on bringing truly innovative, world first products and solutions to specific markets. In my short time at the company I’ve had the privilege of working and collaborating with some super people and some great minds, working on producing products for today’s market needs and also, importantly, the future. I’m delighted to be part of its current and future success.”