Aidan Crowe, managing director of Display IT International has announced that the company is to merge its operations with leading North West integrator Pure Audio Visual. The merger will see Display IT become a regional office of Pure AV. Customers of both organisations will benefit from the improved purchasing power and enhanced resources of the new structure.
From a sales base on the edge of the Pennines, with access to the M62 Corridor, Display IT International has been providing successful professional audio visual solutions for more than 20 years. While the Display IT name will eventually be phased out, existing customers can be confident that the excellent levels of support and service that they currently receive will continue and grow under the Pure AV brand.
Pure AV was founded in 2003. Its customer list includes leading UK universities, museums and galleries, public sector and blue-chip corporate clients. Pure AV is a privately owned company employing 45 people and headquartered at Walton Summit, Preston with sales presence in the North East, Liverpool and Midlands areas.
The company was recently appointed as a supplier to the North Eastern Universities Purchasing Consortium framework (NEUPC), the creation of a regional office is a natural next step in support of growing business levels in the North East of England.
Peter Sutton, managing director of Pure AV explains: “Following successful appointment to both the NEUPC and NWUPC the Board recognised the need to develop our existing resources. I have known Aidan for a number of years and believe that Display IT is good fit for the business. The combined expertise and North East location enhances our capability to support strong and sustainable growth across the North of England and beyond”.
As from the beginning of last month, the existing Display IT team transferred across to become employees of Pure AV and managing director, Crowe, joins the Management Team to become divisional director with responsibility for the development of activity in the North East with existing and new markets.
Looking to the future Crowe adds, “The team and I are truly excited by the opportunities this merger will create, both for us as a new divisional team and for our customers. Pure AV and Display IT share the same commitment to the delivery of innovative and value-add services, and I believe that places us in an excellent position to build on our success to date and take the Pure AV brand forward.”
Peter Sutton, MD of Pure AV: “Following successful appointment to both the NEUPC and NWUPC the Board recognised the need to develop our existing resources.