Scala Certified Partner Cognition has installed a head-turnng Digital Mannequin in the shop window of the new salon of beauty spa and skin clinic Zen Lifestyleon in Hanover Street in Edinburgh, Scotland.
Unlike live models, the Digital Mannequin is able to work 24 hours a day, 7 days a week, 365 days a year in a . The slowly moving model, shot on a cinema standard camera, shows every detail of the model across three large 42” Phillips LCD screens. With the wind blowing through her hair and her light summery dress, the display is proving to be a real hit with those passing by.
Graham Pow from Cognition said: “the client wanted to have a window display that would grab the attention of potential customers who may be unfamiliar with the Zen Lifestyle brand and the Digital Mannequin certainly does that.”
The Digital Mannequin footage was shot and edited in Cognition’s studio and it showcases the variety of treatments available at Zen Lifestyle. The screen also shows a range of promotional material cleverly using Scala to create three independent screens meaning Cognition can create some unique content that can maximise the use of the screens and create an impact at a street level.
Scala software powers the screens, using 1 player license and Zen can change the content on the displays. Cognition’s monthly content updates allow them to create new professional content, which is in line with their business needs and assuring that the screens always remain “fresh”.
Cognition meets with the client on a regular basis to discuss the digital display content strategy for the upcoming months. Cognition uses the knowledge from their background in broadcast adverts to create stimulating content that they know consumers will engage with. The Digital Mannequin is proving to be a greater pull than the traditional print window displays, with window viewing time averaging 60% longer than the static equivalents.
“The Cognition screens allow us to change our window displays instantly in line with our business needs and the response has been fantastic,” states Kieran Fowley from Zen Lifestyle.
The high brightness HD screens are also striking at night when they light up Hanover Street, giving Zen Lifestyle a great opportunity to market their business in out-of-office hours and reach a wider audience.
Fowley from Zen Lifestyle continues: “People are stopping to look as it is so unique and unexpected, and this is giving us the opportunity to reach out to a really wide audience and communicate our unique range of services. This innovative, high-quality communications channel for passers-by is a great indicator of the high quality and innovative experience clients can expect when they come through the door.”