• Wednesday , 27 October 2021

Scala to manage Newad's indoor advertising network

Canada’s leading indoor advertising network Newad, have announced Scala to be company who will manage more than 20,000 digital and classic Newad boards in more than 2,5000 establishments across the country. The network delivers approximately 36.5 million impressions per week to its “young and affluent” target audience.

Newad’s continuous growth plans include an additional 3,500 digital boards to be installed in six major cities across Canada over the next three years — an investment worth more than $8 million. The Scala Ad Manager and Scala 5 software solution has been integrated with both traditional and digital media to manage and schedule ads, provide billing and leasing capabilities, as well as delivering a proof-of-performance report at the end of the day.

The new generation of digital boards boasts a 22-inch high-resolution LCD screen with full stereo sound, and broadcasts 15- to 60-second audio/video loops almost instantaneously. Loops are interspaced with exclusive content clips designed for the target market’s lifestyle and interests (music, video, fashion and events, for example). The boards can be programmed with RSS feeds or HTML to integrate new information or update campaigns.

 “The launch of Newad’s new digital boards, made possible by Scala’s technology, is a significant step in the continuous growth of our company,” said Philippe Marchessault, Executive vice president of operations, development & innovation for Newad. “Newad offers advertising agencies and their clients a flexible ad platform that is perfectly adapted to their needs.”

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