The THAT store, a futuristic shopping experience located at the Mall of the Emirates, Dubai, opened its doors this year. The store incorporates innovative digital elements that elevate from the traditional shopping experience. One of the most notable and eye-catching marvels at this store are the Mirandda powered smart fitting rooms. The latter is equipped with Smart Mirrors- a digital solution provided by Blue Rhine Industries. This organization is a leading provider of digital and static signage as well as system integration solutions in the UAE.
Mirandda Smart Fitting Room solution, developed by the Spanish Digital Signage software manufacturer, ICON Multimedia, supports the omnichannel strategy of this new concept store, which aims to attract customers to physical areas, creating 360o shopping experiences in its facilities to increase sales.
The solution, in the fitting rooms, features an interactive experience that automatically detects the items brought into the room by the customer (through RFID technology), and can instantly display alternate options in terms of sizes and colors to the viewer. The smart mirrors also automatically suggest outfits that match with the item that was brought into the changing room. The mirror is equipped with cutting-edge functionality that allows customers to make requests for other garments, without ever actually leaving the fitting-room. These requests-made via a dedicated THAT Store app connected to every Smart Mirror- are received by the in- store employees on their mobile devices. The employees can then immediately take action on these requests thus reducing lead times at the store. These mirrors significantly improve in-store experiences for customers, provide tremendous value and utility, and drastically strengthen the interaction and engagement between the customer and the brand.