• Saturday , 31 July 2021

Sony enhances BRAVIA Professional Display portfolio

With the introduction of the BZ35J and BZ30J series of 4K HDR BRAVIA Professional Displays, Sony continues to expand its display lineup.  Building on the previously announced 32-inch FW-32BZ30J and 100-inch FW-100BZ40J model, the new options range in size from 43-inches to 75-inches to accommodate corporate and education environments of varying sizes, from large conference rooms and lecture halls to small meeting rooms and huddle spaces, as well as diverse digital signage applications.

The new BRAVIA Professional Displays incorporate Pro Mode, which enables users to easily customise settings to suit different behaviours, based on applications and environments, while One Step Setting allows for quick optimisation at the touch of a button.  IP control allows for easy installation and integration through support from key partners. Additionally, the latest displays’ mirroring capabilities provide exceptional connectivity through Wi-Fi, Bluetooth and both Chromecast built-in and Apple AirPlay 2, allowing for a quick and easy connection from a user’s device, enabling them to simply control, stream and share content.

Building on the previously announced 32-inch FW-32BZ30J and 100-inch FW-100BZ40J model, the new options range in size from 43-inches to 75-inches to accommodate corporate and education environments of varying sizes.

“After numerous conversations with installers and users, we’ve designed our latest professional displays to combine all of their most requested features, including Pro Mode, One Step Settings, IP control and mirroring abilities,” said Damien Weissenburger, Head of Professional Displays and Solutions, Sony Europe.  “Additionally, the implementation of our impressive 4K HDR X1 Processor provides the new displays with the best in colour, contrast and clarity, resulting in spectacular imagery that accommodates a range of B2B applications and users and further establishes the strengths associated with the BRAVIA name.”

Both new BRAVIA professional series boast a powerful new System on Chip (SoC) platform, with a built-in Android OS system, that offers an upgraded interface for efficient ease of use, fast boot-up and seamless application integration.  The new displays are thoughtfully designed with a side logo and installation-friendly terminals to provide flexibility and meet the demands of the B2B market.  They also feature the latest 4K HDR processor X1, which enhances colour, contrast, clarity and motion to produce unrivalled pictures, as well as TRILUMINOS PRO technology to produce realistic imagery with a wide range of vivid colours.

Sony’s portfolio of BRAVIA 4K HDR Professional Displays, including the BZ35J and BZ30J models are ideal for use in corporations and education institutions of all sizes and excel at precisely and clearly displaying content – whether it’s small letters, diagrams and charts or dynamic and detailed rich media. BRAVIA Professional Displays can enhance the quality of presentation materials, communications, photos and videos by conveying textures and amplifying expression through the clarity of 4K resolution and more realistic HDR colour spaces, which accurately reproduce a wide range of colours and provide high-contrast imagery.  The full lineup of BRAVIA Professional Displays are available in sizes ranging from 32-inches, up to 100-inches.

The high-end BZ35J series, which achieves a high brightness of 560-570 nits with a refresh rate of 120Hz, includes: The BZ30J series and FW-50BZ35J are expected to be shipping in the summer, while the FW-43BZ35J is planned for the fall.

 

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