• Wednesday , 27 October 2021

WATCHOUT integrated with Broadway Musical iPhone app

"Bare" is a contemporary rock musical playing at New World Stages in the heart of the Manhattan theater district, New York City and will make its debut in Switzerland in 2013.
“Bare” is a contemporary rock musical playing at New World Stages in the heart of the Manhattan theater district, New York City and will make its debut in Switzerland in 2013.

WorldStage, provider for entertainment technology, created a customised iPhone software app for the new Broadway Musical, “BARE. The company also provided three videomapped Christie WX10K 10K projectors and integrated Dataton WATCHOUT multi-image display and presentation software package featuring display computer, production computers and a Dynamic Image Server that supports live video streaming. WATCHOUT and the servers to run it were supplied to WorldStage by Show Sage, Dataton Premium Partner for North America.

In explaining how the app works, projection designer, William Cusick says: “One character is asked by another to take his picture with his iPhone. So he aims the phone and slowly the live camera feed from the phone comes up on the concrete wall behind them. Then the character snaps the picture, and we see the frozen video image. That same picture is shown two more times in the show: as a saved screen capture and in a memorial scene after the character dies. So there’s a through-line with the image.”

Fredrik Svahnberg, Marketing Director at Dataton comments: “WorldStage have always pushed the boundaries of our product in the market. It’s terrific to see WATCHOUT creatively integrated as a storytelling medium to delight and engage theatrical audiences.”

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