American provider of digital signage solutions YCD Multimedia has started to install an innovative platform in US Bowlmor bowling centres that provides on-screen music and video entertainment. The project aims to create a more show-like and fun dance club atmosphere where the game is combined with visual effects and music, according to the audience’s taste.
The innovative system, ScreenCast, developed by ScreenPlay Entertainment, is based on YCD’s content management solution (YCD|CMS) and YCD’s automated and fully synchronized audio and video player (YCD|Player). The first system was installed at Bowlmor’s bowling centre in Union Square, New York, a second in Bethesda, Maryland followed by Strike in Miami. Each location is equipped with numerous screens, creating a unique, unprecedented audio-visual experience.
The ScreenCast system gives the bowling center’s managers complete control through an intuitive touchscreen interface, enabling them to become “instant experts” on building custom programs, scheduling dayparts, and system administration. Bowling center managers can create their own playlists from ScreenPlay’s massive music video library, or use ScreenPlay’s programmers to deliver tailor-made playlists for general audiences, specific crowds or events.
“This project is a great example of how digital multimedia works to create an experience that fits a brand and provides a sensory-rich experience for the customer. Bowlmor’s managers can be in complete control of what’s happening and can manage the style of the environment to enhance a particular event or circumstance,” said Noam Levavi, YCD’s CEO.
“Music and the content that’s on your screens are two of the most defining elements of a venue’s atmosphere,” said Keri Maxwell, General Manager, ScreenPlay Entertainment. “With YCD’s software, combined with our solution, service and experience, we are able to provide Bowlmor with compelling on-screen content and pitch-perfect music, as well as content management capabilities, allowing a totally customizable experience depending on event, crowd or theme.”